These last few weeks we’ve been discussing the power of branding and how to create a strong brand for your business. But what if you’re already in business and don’t need a full rebrand, you just need to tweak your existing one? Here are 6 quick things you can do today to improve your brand.
Brand your social media
These days, if you own a small business then you need to be on social media. No exceptions.
That doesn’t mean posting the occasional status update on Facebook or the odd selfie on Instagram.
If you want social media to work for your business then you need a strategy.
And you need to look professional.
Do an audit of your social media channels and make sure that they are all completely on brand.
- All images, graphics, colours and fonts fit with your brand
- The language you use to talk to people is in line with the rest of your brand
- Your profile photos are professional and the same across each channel
- Your username is the same for each channel and as close to your business name as you can get
- Your company description is consistent across all channels
Create branded collateral
If you want to create a memorable impression on your target market, having a lovely branded website isn’t enough. You need everything that your clients and target market see or receive from you to be completely on brand and professional.
If you haven’t already, create some brand collateral for your business. By brand collateral I mean business cards, social media headers, emails, client thank you cards. Anything that might be seen by your clients and can be used to create a consistent, strong brand image.
Improve your photography
The last thing you want is for your brand to be let down by poor quality photography. And yet that is something we see happening time and time again.
Replacing those poor quality photos with professional photos that fit with your brand will have an immediate positive impact on your business.
Don’t worry if photography isn’t your strong point. Simply investing in some decent stock photography can do wonders.
It may seem counterintuitive to give away loads of free advice and tips when you’re trying to sell something. But these days its essential.
You need to show up on your blog, on social media, in Facebook groups and provide value.
If someone asks a question on something in your field provide them with valuable advice. Or if you have an opinion on something happening in your industry or some quick tips that can help solve a problem that a lot of your target market have then post about it.
This will position you as an expert and make people remember you as someone who provides great value. And by consistently placing yourself at the forefront of people’s thoughts in this way you will be top of their mind when they need to hire someone just like you.
Create personal connection
In their quest to look professional, a lot of people hide themselves from their audience. However, you really should be trying to build a personal connection with your audience.
The best way to do this is to share you and your story on your website and social media.
I don’t mean posting drunken pictures of yourself on a Friday night or telling your entire life story. But injecting a bit of personality and letting people in on why you started your business and how you got where you are helps people relate to you and connect with your business.
Stop trying to please everybody
I was reading Mark Manson’s book “The Subtle Art of Not Giving a F**k” a while back, and in it he talks about writing blog posts that he knows are going to piss someone off. But he does it anyway.
That might seem scary and maybe even completely crazy. But the simple fact is that you can’t please everybody. And by trying to do so you will make yourself less relevant to the exact people you are trying to connect with.
So even if you are doing something that you know will alienate certain people, do it anyway. Those people aren’t your target market. And by speaking honestly to the people who are you will create a stronger connection with them and a more memorable brand.