What you include on your website depends entirely on you and your business. But, whilst all websites will be different, there are certain things that all websites should have.
Clear Calls to Action
You’ve set up your website for a purpose. In order to get your visitors to DO something. Whether that be booking one of your services, signing up to your email list or reading a blog post.
But even though you may think that what you want your visitors to do is obvious, people often won’t do something unless they are TOLD to.
This is where Calls to Action (or CTAs) come in. CTAs tell your website visitors exactly what you want them to do. Use them to guide your visitors through your site.
Avoid using too many CTAs, as that will only make them less effective. Instead, use one or two on each page and use a colour that is bold and complimentary to the rest of the colours on your website, to grab your readers’ attention.
Use strong, clear wording telling your readers what to do and instilling in them a sense of urgency. For example,
“Book Your Free Consultation Now”
“Don’t Miss Out! Click Here to Download Your Free Ebook”
A Mobile Responsive Version
More than 50% of users access the web via their mobile phones today. And most people will leave a website that isn’t easily accessible. So if your website isn’t mobile friendly then you could be missing out on A LOT of traffic.
Luckily, making your website mobile responsive isn’t at all difficult. Any good theme will automatically be mobile responsive, even the free ones. And all decent website designers will create a mobile friendly version of your website as part of your package.
EVERY website should have an About page. It doesn’t matter if you are a small, one-person business or a company that employs a larger number of people.
Your About page tells people who you are, what you do and exactly how you can help them.
It helps build trust amongst your target audience. People like to know your story and see a human face behind the business. If people can relate to you and understand why you are best suited to help them then you are more likely to get their business.
Most businesses want to give people the option to contact them. To book services or make enquiries etc.
But quite often, contacting a website owner isn’t as easy as it should be.
And when things aren’t easy and convenient, you lose people. That means potential customers are walking out of your virtual door.
True, you could just stick your email address on your website and be done with it. But contact forms are quicker, easier and generally much more convenient for your readers to fill in. And the easier it is for them to contact you, the more likely it is that they will do so.
A contact form also has the added benefit of enabling you to capture additional information, e.g. how they found out about your site or what services they are interested in.
Easy to Navigate Menu
Its probably becoming pretty obvious by now just how important it is to make your website as easy as possible for people to understand and use.
The last thing you want is for people to be confused by your site.
Because people who are confused and can’t find what they are looking for will leave your site pretty sharpish.
So its mega important to make it as easy as possible for people to find what they are looking for.
Include a simple menu at the top of your website. Avoid using crazy, quirky wording and stick instead to simple descriptions of the pages. It is also always a good idea to include another menu in the footer of your site for people who have read all the way to the bottom.
Social Media Icons
Its 2017 guys! That means that if you have a website then you are probably already on social media and, if not, then you should be!
If someone stumbles across your site and likes what they see, then they will probably want to connect with you and follow you on social media. Which is great. Social media helps you to start building a community and a relationship with your readers.
So make it easy for people to find you on social media and include your social media icons in conspicuous places. I generally tend to put social icons at the top of the sidebar and in the footer. I also like to have a snippet of my Instagram feed included somewhere in there too.