Does this sound familiar? You spent weeks, months even, building your website, launched it and expected the clients to come flooding in. And then…nothing! *Cue tumbleweed blowing across the screen* And now you have no idea how to get more clients through your website.
Believe me…you’re not alone.
Time and time again we see beautiful websites that just don’t convert to customers. Why? Because although they look great, they aren’t structured in such a way as to convert to sales.
But, its the start of a brand new year, and there’s no better time to make a change and turn your website into a client-generating machine that sells whilst you sleep.
Below we’ve shared some of our best tips on how to get more clients through your website.
Streamline Your Website
In order to generate sales, you need to get your website visitors to actually do something. Whether that’s signing up to your email list, taking advantage of a promotion or booking a service.
But quite often websites have so much going on and so many options that your visitors end up clicking around aimlessly and never taking the action you need them to take.
So how do you fix it?
Your website should be structured in such a way as to guide your visitors through a certain process from complete stranger to customer.
Sit down and think through what process your website visitors need to go through in order to get to the point they are ready to hire you. Then structure your site to guide people through those actions and cut out any unnecessary fluff.
Whenever we design a website we try to keep this to a maximum of 3 actions.
For example, let’s say you’re a copywriter and the purpose of your site is to book more clients. The process people may need to go through is:
- Find out what packages you offer
- Check out your portfolio to see whether they can trust you and like what you do
- Send a booking enquiry by submitting your contact form
In this case, in order to get potential clients to book you, you might structure your site as follows:
- As soon as people land on your homepage they see a clear tagline saying what you do and who you do it for. Then the next thing they see as they scroll is a clear Call to Action (we talk more about these below) telling them to check out your copywriting packages and linking to your services page.
- On your services page you detail what packages you offer, include a few testimonials and a link to your portfolio page. But keep the clearest Call to Action a link to your contact form so that they can quickly hire you if they are ready to do so.
- On your portfolio page you show the amazing work you have done, more testimonials and a clear Call to Action to take them to your contact form to hire you.
By doing this, you are guiding people through the exact process they need to go through in order to get comfortable hiring you and cutting out unnecessary distractions.
Use Landing Pages
Landing pages are another super-effective way of getting your website visitors to take the exact action that you want them to take.
Ummm…what is a landing page I hear you ask?
Well let’s say your goal is to get people into your sales funnel by signing up to your mailing list. Whenever anyone clicks onto your site from your social media channels or any ads you are running, instead of taking them to your homepage where they are free to do whatever they want, you take them to a landing page.
The landing page is designed with one goal in mind – to get people to sign up to your mailing list. It gives your visitors no other option but to do just that.
And here’s the thing…they convert! So if you haven’t been using landing pages already, make 2018 the year you start. And watch your conversions skyrocket.
Use Calls to Action (CTAs)
Use what now?
A CTA is basically a button or a piece of text (or even a graphic) that tells your website visitors to do something.
But Stacy…my visitors are all intelligent adults. Can’t they figure this stuff out on their own?
Well…no. As intelligent as we may be, we often don’t take certain action on a website until we are specifically told to.
That means that if you have a big button saying ‘Book Your Project Now’, people are much more likely to actually book their project than if you just leave it up to them to find their own way to the contact page.
To be effective, your CTAs should be in a complimentary colour to the rest of your colour scheme to make them really stand out and should use strong, action-based wording (e.g. Get your free guide now. Book your project.)
Put Email Opt-in Forms Everywhere
Did you know that on average, a person needs to see something 7 times before they actually take action on it. This means that in most situations, your website visitors need to see your email opt-in 7 times before they actually sign up.
So it goes without saying that you need to be including your email opt-in forms in as many places as possible around your website.
As a general rule, include one opt-in form ‘above the fold’ (the top part of your website that people see before scrolling down), in a separate section on your homepage, on its own landing page, in your blog sidebar and in your blog posts.
You may even want to use a pop-up. However, do so with caution as pop-ups can sometimes annoy your website visitors and cause them to leave your site.
Brand Your Website
Good branding can be the difference between a ‘meh’ website and an ‘OMG-its-so-amazing’ website.
If you’re not sure what we mean by branding, check out our post What is a Brand and Why Do You Need One?
By choosing a logo, colour scheme and font combinations that appeal to your target market and using them consistently throughout your website you will look more professional and attract higher value clients.
Need help with your branding but don’t have the cash to splash out on a custom brand design? Shop our pre-made branding packages.
Make it Mobile Responsive
All good themes and any good website designer will create a mobile responsive site these days. Which is soooo important as half of all web users browse using tablets or mobile phones.
But if for some reason your website isn’t mobile responsive, then make sorting this a priority. Otherwise you risk losing people before they’ve even had chance to look around your site.
Tell Your Story
There are so many businesses in the World today. Spend 5 minutes on Instagram and you are bombarded with hundreds of versions of the same business.
As a small business you need to stand out. And the best way to do this is really quite simple.
Tell your story and make a personal connection with people and you will turn casual website visitors into diehard fans.
I don’t mean tell people every personal detail about yourself. But sharing a bit about your background, how you got where you are and why you do what you do on your About page will work wonders for your business.