Nearly half of all web users expect a site to load in 2 seconds or less. Those same users will tend to abandon a website that doesn’t load within 3 seconds.
And yet most websites we review have a much slower load speed than 3 seconds (check out Google Page Speed Tools if you want to see how your site is doing). That’s a lot of lost readers and potential clients.
But it can be hard to fix your load speed if you don’t know how. So here are 4 quick and easy tips to help even the most non-techie person improve their site’s loading time.
Keep Your Website Lean
Everytime your website loads, it has to download each element that makes up the page. That’s all your images, content and graphics. So it goes without saying that the more stuff you have on your site, the slower it will be.
To speed up your load speed, reduce the number of elements on your page and take out anything that isn’t absolutely necessary and doesn’t add to your visitors’ experience.
Before uploading your images to WordPress, crop them to size and compress them. This makes the files smaller and faster loading.
You can use TinyPNG to compress images before uploading them. Or, if you’ve been running your site for a while and already have a load of uncompressed images on there, try the WP Smush plugin to compress the images already uploaded.
Use Fewer Plugins
Plugins are a major contributor to slow load speed. Especially if you use a lot of them.
Review your plugins and remove any that aren’t absolutely essential to the look and performance of your site. Stick to high quality plugins with positive reviews.
When someone loads your site, each and every element has to be downloaded. By enabling caching on your site it effectively stores a copy of your content. That copy is then loaded the next time that same reader visits your page and as a result, enables your site to load quicker.
W3 Total Cache is a good plugin to use to easily set up caching on your site.
If you’re worried that this will mean returning visitors will be unable to see more recently published content, don’t be, as caching will still show post updates.