For non-designers, its not always easy to know how to design a site that gets you more clients. So here are 6 web design tips to help you create a website that your clients love.
DESIGN WITH YOUR AUDIENCE IN MIND
Sometimes I feel a bit dizzy with the amount of websites that are out there. The amount of people commenting in Facebook groups, instagram accounts, emails in my inbox. I don’t know where to look.
But every now and then I stumble across a website that is just so perfect. It addresses the very problem I need answers to and it puts it right up there as the first thing I see.
I love everything from the colour scheme to the images they use in their blog posts and they way they write.
Those are the websites that have been designed with me, their ideal audience, in mind. They appeal directly to me and what I want to see.
Whether you are designing, redesigning or simply updating your site, start out with a thorough review of your audience and figure out what appeals to them before doing anything else.
SHOW YOUR OWN UNIQUE PERSONALITY
There’s a huge difference between taking inspiration from somebody and outright copying them. When it comes to website design, its so easy to look at websites that you love and start imitating them without even realising it.
You look around at a ton of websites and find yourself trying to incorporate everything you like from each one into your own. What you end up with is a jumbled mess of ideas, none of which are your own and none of which reflect you, or your business, in any way.
Its far better to take inspiration from other people but instead use that help refine your own ideas. That way you end up with a website that is individual and appeals to that unique corner of your market.
STAY CONSISTENT WITH YOUR BRANDING
Loads of different colours, more fonts than you can count on one hand and a jumbled mix of images. These do not a good website make.
If you want your website to stand out, you need a consistent brand that appeals to your audience.
Your content should be of all the same tone, you should stick to a consistent colour scheme and fonts (no more than 3 fonts at the very most) and make sure that all your images fit with the rest of your branding.
TAKE CARE WITH YOUR ABOUT PAGE
Your About page is one of the most important pages on your entire website so its important to get it right.
People want a personal connection. They want to feel as though they know you before they will even consider hiring you, buying from you or simply deciding whether or not to return to your site and read future blog posts.
So use your About page to start building that connection with your audience. Tell them a bit about yourself. Tell them what you do, how you do it and why you love it. You can keep it informal and chatty, use it to showcase your skills and experience or use it to show people why they should trust and buy from you.
USE CUSTOM FONTS & GRAPHICS
Its getting so much easier to build your own website these days. Which means its also much easier to end up with a cookie cutter website that looks exactly the same as a hundred others out there. And that’s not going to help you stand out at all.
That doesn’t mean you have to head straight out and hire a professional website designer. Making your website look fresh and individual can be as simple as using individual fonts, graphics and custom social media icons.
This helps your site look fresh and different to all the others out there.
HAVE A BIT OF FUN WITH YOUR HEADER
First impressions count. Given that your header is the first thing your visitors see when clicking onto your site its the perfect opportunity to ‘wow’ them straight away.
So try customising your header to add a bit of personality.
This can be as simple as adding your own unique logo, or it can be as complicated as creating a full customised header for the top of your website.